Book Review – Build Your Author Platform With a Purpose: Marketing Strategy for Writers by Mimika Cooney

Creatives create Like many creatives, I love to create and write and I dislike marketing myself. I’ve written dozens of books as a ghostwriter and didn’t have to be concerned about marketing or building a platform. That was up to my clients, most of them as clueless as me. Yet now I wanted to write my own books–lots of them–and to build a career as an author. So I knew I had to bite the bullet and study up on marketing, primarily building a platform from scratch. I knew I had to build a fan base, because quite frankly few of what I consider my ideal readers know who I am, and won’t know about my book unless I find a way to let them…

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