How Can Authors Use Social Media to Find Readers for Their Books?
As a self-published author, you might consider using social media to introduce yourself to potential readers of your book. With LinkedIn, Facebook, Twitter, Instagram, TikTok, and YouTube, you have a huge audience for exposure. Generally, fiction entertains and nonfiction educates. Since I’m all about nonfiction, I’ll expand on that. As an expert, your nonfiction book shares your expertise to reach a wider, larger audience than you do with your services. And where can you find a larger audience than social media? Attract ideal readers Your goal when posting on social media is to find and attract readers, those who fit your ideal audience. How do you do that? First, make them interested in you, what you’re about, and what you stand for. Your area of…Read More
Why are you writing your book & why will readers buy it?
I always ask my nonfiction book coaching and copy editing clients two questions before we begin any work on their book: Why are you writing your book? Why will someone buy your book? The first steps The first step to writing a book or ebook is to determine these two motivations: Author motivation: why do you want to write this book or ebook? Reader motivation: why will readers want to buy this book or ebook? Let me clarify what these mean. Author motivation can include a variety of goals such as: make passive income share expertise solve a problem teach a skill spread a message promote a brand build a writing career use ebook for promotion enjoy creative output You may have a different motivation,…Read More
Why haven’t you written your book yet?
We all have those tasks in life that come easily and those that don’t. And we have activities we’re passionate about and some we’re lukewarm on. But if you want to write your book, you have to be passionate enough about it to overcome whatever stands in your way—whether it comes easily or not. See if you relate to some of these common reasons (or excuses) aspiring authors have for not writing their book: I define reasons or excuses as INTERNAL or EXTERNAL. Not having confidence in your writing ability or feeling that writing is an effort are internal reasons or challenges. Another might be that you’re afraid you won’t sell your book. You don’t know how to market so who’s going to find out about it? Another one is that you don’t think…Read More
Book Review – Backwards Book Launch: Reverse Engineer Your Book and Unlock Its Hidden 6-Figure Potential by Michelle Kulp
As a book coach, copyeditor, ghostwriter and potential bestselling author, I’ve bought and read dozens of books about how to write, publish, and market books. Writing is my strong suit, marketing not so much. Some of these books are published merely to promote the author’s other books or products, and some don’t really have all that much content. Michelle Kulp clarifies that her book teaches WHAT to do, not HOW to do it. So that set me up for knowing what I was getting. And I got a lot! Michelle’s credentials Since she has helped over 150 authors with their book launches and many have become #1 bestselling authors, Michelle is the real deal! She’s someone readers can feel confident they could learn from and…Read More