I always ask my nonfiction book coaching and copy editing clients two questions before we begin any work on their book: Why are you writing your book? Why will someone buy your book? The first steps The first step to writing a book or ebook is to determine these two motivations: Author motivation: why do you want to write this book or ebook? Reader motivation: why will readers want to buy this book or ebook? Let me clarify what these mean. Author motivation can include a variety of goals such as: make passive income share expertise solve a problem teach a skill spread a message promote a brand build a writing career use ebook for promotion enjoy creative output You may have a different motivation,…

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We all have those tasks in life that come easily and those that don’t. And we have activities we’re passionate about and some we’re lukewarm on. But if you want to write your book, you have to be passionate enough about it to overcome whatever stands in your way—whether it comes easily or not. See if you relate to some of these common reasons (or excuses) aspiring authors have for not writing their book: I don’t know how to start or what to write about. I often find new book coaching clients tell me they have plenty of knowledge and experience but don’t know if their subject matter is good enough or unique enough. I don’t know if I’m a good enough writer. Many first-time authors are…

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As a book coach, copyeditor, ghostwriter and potential bestselling author, I’ve bought and read dozens of books about how to write, publish, and market books. Writing is my strong suit, marketing not so much. Some of these books are published merely to promote the author’s other books or products, and some don’t really have all that much content. Michelle Kulp clarifies that her book teaches WHAT to do, not HOW to do it. So that set me up for knowing what I was getting. And I got a lot!  Michelle’s credentials Since she has helped over 150 authors with their book launches and many have become #1 bestselling authors, Michelle is the real deal! She’s someone readers can feel confident they could learn from and…

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