Reader benefit Archives - Andrea Susan Glass

How Can Authors Use Social Media to Find Readers for Their Books?

As a self-published author, you might consider using social media to introduce yourself to potential readers of your book. With LinkedIn, Facebook, Twitter, Instagram, TikTok, and YouTube, you have a huge audience for exposure. Generally, fiction entertains and nonfiction educates. Since I mostly work with nonfiction authors, I’ll expand on that. As an expert, your nonfiction book shares your expertise to reach a wider, larger audience than you do with your services. And where can you find a larger audience than social media? You’ll also want to build your author platform to maximize your reach. Attract ideal readers Your goal when posting on social media is to find and attract readers, those who fit your ideal audience. How do you do that? First, make them…

Why are you writing your book & why will readers buy it?

I always ask my nonfiction book coaching and copy editing clients two questions before we begin any work on their book: The first steps The first step to writing a book or ebook is to determine these two motivations: Let me clarify what these mean. Author motivation can include a variety of goals such as: You may have a different motivation, so think about what it is and write it down. Or you may have more than one. As you move through the process of writing a book or ebook and confront challenges or distractions, you need to connect with your motivation(s) to keep your forward momentum. (Don’t even think you won’t have distractions or excuses, because you will; that’s why it’s so important to…

Develop Your Concept Around A Compelling Book Idea

Behind every successful nonfiction book lies a compelling idea that engages readers, motivates change, or imparts valuable knowledge. The process of developing your book concept is a creative and strategic endeavor that requires careful thought and planning. In a previous post, I discussed how to choose your book’s topic and niche. Here I’ll discuss the next step which is developing your book’s topic into a compelling narrative that appeals to your audience. Identify the core of your idea At the heart of every great nonfiction book is a central idea that needs to be expanded to create a satisfying result for the reader. To begin the process of developing your topic, consider what the core message is that you want to convey. It could revolve…

Why haven’t you written your book yet?

We all have those tasks in life that come easily and those that don’t. And we have activities we’re passionate about and some we’re lukewarm on. But if you want to write your book, you have to be passionate enough about it to overcome whatever stands in your way—whether it comes easily or not. See if you relate to some of these common reasons (or excuses) aspiring authors have for not writing their book: I define reasons or excuses as INTERNAL or EXTERNAL. Not having confidence in your writing ability or feeling that writing is an effort are internal reasons or challenges. Another might be that you’re afraid you won’t sell your book. You don’t know how to market so who’s going to find out about it? Another one is that you don’t think…

Book Review – Backwards Book Launch: Reverse Engineer Your Book and Unlock Its Hidden 6-Figure Potential by Michelle Kulp

As a book coach, copyeditor, ghostwriter, and bestselling author, I’ve bought and read dozens of books about how to write, publish, and market books. Writing is my strong suit, marketing not so much. Some of these books are published merely to promote the author’s other books or products, and some don’t really have all that much content. Michelle Kulp clarifies that her book teaches WHAT to do, not HOW to do it. So that set me up for knowing what I was getting. And I got a lot! Michelle’s credentials Since she has helped over 150 authors with their book launches and many have become #1 bestselling authors, Michelle is the real deal! She’s someone readers can feel confident they could learn from and turn…