I always ask my nonfiction book coaching and copy editing clients two questions before we begin any work on their book: Why are you writing your book? Why will someone buy your book? The first steps The first step to writing a book or ebook is to determine these two motivations: Author motivation: why do you want to write this book or ebook? Reader motivation: why will readers want to buy this book or ebook? Let me clarify what these mean. Author motivation can include a variety of goals such as: make passive income share expertise solve a problem teach a skill spread a message promote a brand build a writing career use ebook for promotion enjoy creative output You may have a different motivation,…

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