I always ask my nonfiction book coaching and copy editing clients two questions before we begin any work on their book: Why are you writing your book? Why will someone buy your book? The first steps The first step to writing a book or ebook is to determine these two motivations: Author motivation: why do you want to write this book or ebook? Reader motivation: why will readers want to buy this book or ebook? Let me clarify what these mean. Author motivation can include a variety of goals such as: make passive income share expertise solve a problem teach a skill spread a message promote a brand build a writing career use ebook for promotion enjoy creative output You may have a different motivation,…

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Ebooks have been outselling print books according to Amazon stats. Unless you’ve been living in a cave, you probably know what they are—and maybe have even read one.  If not, immediately download the Kindle app to your smart phone, tablet, laptop, or desktop and buy an ebook NOW! You can also find free ebooks and get them on loan from most libraries. History of ebooks Ebooks in their current format burst on the scene around 2007 when Amazon released its first Kindle device. Prior to that an “ebook” was a book written and saved in a PDF format to be downloaded from any website. I wrote my first ebook—for a client—in 2004 on how to improve your bowling score. Then I wrote one for myself…

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