How Can Authors Use Social Media to Find Readers for Their Books?

As a self-published author, you might consider using social media to introduce yourself to potential readers of your book. With LinkedIn, Facebook, Twitter, Instagram, TikTok, and YouTube, you have a huge audience for exposure. Generally, fiction entertains and nonfiction educates. Since I mostly work with nonfiction authors, I’ll expand on that. As an expert, your nonfiction book shares your expertise to reach a wider, larger audience than you do with your services. And where can you find a larger audience than social media? Attract ideal readers Your goal when posting on social media is to find and attract readers, those who fit your ideal audience. How do you do that? First, make them interested in you, what you’re about, and what you stand for. Your…

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