Who’s the Ideal Reader for Your Book?

One of the most important questions I ask my clients before they begin writing their nonfiction book is, “Who is your ideal reader, and what problem does your book solve for them?” This question shapes everything that follows because a nonfiction book’s purpose is to educate, motivate, or inspire. Additionally, it’s a form of communication with a specific audience looking for clarity, direction, or transformation.

You have the solution or answer

When you position your book as a solution to a problem or an answer to a question, it naturally connects with readers searching for that result. And you’re the expert to be providing the solution or answer. Of course, some nonfiction books only provide education or inspiration without actually offering solutions or answers, such as memoir or history.

Your target audience

So, who are these people in your target market, or your ideal reader/buyer, and how do you determine who they are? Initially, you want them to be who you serve in your professional service business as a small business owner or entrepreneur—that is, if your book is aligned with your service expertise. For example, a career coach might write for job seekers or professionals looking for advancement. Your book may offer the same kind of information you provide with your services, but of course, without one-on-one coaching. You could write a book about how to polish your skills, create a winning resume, or conduct a successful interview. Your book becomes an extension of your existing expertise—delivered in a scalable format.

Subject vs. reader

If you’re unsure of your ideal reader, it’s time to get crystal clear on what you want to write about and for whom.

Many authors struggle with whether to choose their topic or their audience first. Either can work! Once you begin writing, imagine your reader sitting across from you. They’re asking a question or describing a challenge. Speak directly to them. Acknowledge their problem. Offer direction they can use. This creates connection and trust. Share resources, including your website and other products and services you have. Now, they value your expertise and will follow your business and your books. To get even clearer about your ideal reader/buyer, write a short description including demographics like age, gender, and education, and psychographics, such as how they seek information and what their buying habits are. Remember, your book is not just about what you want to say—it’s about what your reader needs to hear. Clarity on your subject and reader at the beginning prevents confusion at the end.

Coach with me

Ready to write the book to your ideal reader? At WritersWay, I work specifically with coaches, speakers, and service professionals to write books that attract clients and build authority. I help you define your ideal reader from the get-go—it shapes your whole book. If you’re ready to take the first step, schedule a complimentary book strategy session with me so I can help you off to a great start.