How Can Authors Use Social Media to Find Readers for Their Books?

As a self-published author, you might consider using social media to introduce yourself to potential readers of your book. With LinkedIn, Facebook, Twitter, Instagram, TikTok, and YouTube, you have a huge audience for exposure. Generally, fiction entertains and nonfiction educates. Since I mostly work with nonfiction authors, I’ll expand on that. As an expert, your nonfiction book shares your expertise to reach a wider, larger audience than you do with your services. And where can you find a larger audience than social media? Attract ideal readers Your goal when posting on social media is to find and attract readers, those who fit your ideal audience. How do you do that? First, make them interested in you, what you’re about, and what you stand for. Your…

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Book Review – The Nonfiction Book Publishing Plan by Stephanie Chandler and Karl W. Palachuk

Authors Stephanie Chandler and Karl W. Palachuk have packed The Nonfiction Book Publishing Plan: The Professional Guide to Profitable Self-Publishing with everything a first-time nonfiction author could want to know about publishing a book. I don’t think I’ve ever read a more comprehensive book on this topic—and I’ve read a lot of books! About the authors Both authors share their backgrounds and how they came to be where they are today—which not only offers credibility, but allows new authors to imagine they can follow a similar path. I know I’m always encouraged when I learn of the humble beginnings of people like Stephanie Chandler who has accomplished so much, especially starting and growing the Nonfiction Authors Association. Self vs traditional publishing Although focused on self-publishing,…

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Develop Your Concept Around A Compelling Book Idea

writing a book while thinking

Behind every successful nonfiction book lies a compelling idea that engages readers, motivates change, or imparts valuable knowledge. The process of developing your book concept is a creative and strategic endeavor that requires careful thought and planning. In a previous post, I discussed how to choose your book’s topic and niche. Here I’ll discuss the next step which is developing your book’s topic into a compelling narrative that appeals to your audience. Identify the core of your idea At the heart of every great nonfiction book is a central idea that needs to be expanded to create a satisfying result for the reader. To begin the process of developing your topic, consider what the core message is that you want to convey. It could revolve…

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Book Review – Backwards Book Launch: Reverse Engineer Your Book and Unlock Its Hidden 6-Figure Potential by Michelle Kulp

As a book coach, copyeditor, ghostwriter, and bestselling author, I’ve bought and read dozens of books about how to write, publish, and market books. Writing is my strong suit, marketing not so much. Some of these books are published merely to promote the author’s other books or products, and some don’t really have all that much content. Michelle Kulp clarifies that her book teaches WHAT to do, not HOW to do it. So that set me up for knowing what I was getting. And I got a lot!  Michelle’s credentials Since she has helped over 150 authors with their book launches and many have become #1 bestselling authors, Michelle is the real deal! She’s someone readers can feel confident they could learn from and turn…

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Why I’m a fan of ebooks

With an ebook, you start with your idea, check the competition, write your short ebook of 30-50 pages, have it edited, and upload it to Amazon and other booksellers. You can do this all for only several hundred dollars (mostly for the editing) and in a short amount of time. 

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