How Can Authors Use Social Media to Find Readers for Their Books?

As a self-published author, you might consider using social media to introduce yourself to potential readers of your book. With LinkedIn, Facebook, Twitter, Instagram, TikTok, and YouTube, you have a huge audience for exposure. Generally, fiction entertains and nonfiction educates. Since I’m all about nonfiction, I’ll expand on that. As an expert, your nonfiction book shares your expertise to reach a wider, larger audience than you do with your services. And where can you find a larger audience than social media? Attract ideal readers Your goal when posting on social media is to find and attract readers, those who fit your ideal audience. How do you do that? First, make them interested in you, what you’re about, and what you stand for. Your area of…

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Book Review – The Nonfiction Book Publishing Plan by Stephanie Chandler and Karl W. Palachuk

Authors Stephanie Chandler and Karl W. Palachuk have packed The Nonfiction Book Publishing Plan: The Professional Guide to Profitable Self-Publishing with everything a first-time nonfiction author could want to know about publishing a book. I don’t think I’ve ever read a more comprehensive book on this topic—and I’ve read a lot of books! About the authors Both authors share their backgrounds and how they came to be where they are today—which not only offers credibility, but allows new authors to imagine they can follow a similar path. I know I’m always encouraged when I learn of the humble beginnings of people like Stephanie Chandler who has accomplished so much, especially starting and growing the Nonfiction Authors Association. Self vs traditional publishing Although focused on self-publishing,…

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Develop Your Concept Around A Compelling Book Idea

writing a book while thinking

Behind every successful nonfiction book lies a compelling idea that engages readers, motivates change, or imparts valuable knowledge. The process of developing your book concept is a creative and strategic endeavor that requires careful thought and planning. In a previous post, I discussed how to choose your book’s topic and niche. Here I’ll discuss the next step which is developing your book’s topic into a compelling narrative that appeals to your audience. Identify the core of your idea At the heart of every great nonfiction book is a central idea that needs to be expanded to create a satisfying result for the reader. To begin the process of developing your topic, consider what the core message is that you want to convey. It could revolve…

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Book Review – Build Your Author Platform With a Purpose: Marketing Strategy for Writers by Mimika Cooney

Creatives create Like many creatives, I love to create and write and I dislike marketing myself. I’ve written dozens of books as a ghostwriter and didn’t have to be concerned about marketing or building a platform. That was up to my clients, most of them as clueless as me. Yet now I wanted to write my own books–lots of them–and to build a career as an author. So I knew I had to bite the bullet and study up on marketing, primarily building a platform from scratch. I knew I had to build a fan base, because quite frankly few of what I consider my ideal readers know who I am, and won’t know about my book unless I find a way to let them…

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Why now is the ideal time to write your book

“I’m bored!” I keep hearing from friends and relatives who are holed up indoors during the COVID-19 pandemic. Honestly! I’ve only been bored in two situations in my life. One was being stuck in a dead-end job I couldn’t wait to leave. The other is every time I’ve been stuck in traffic that was barely moving. Never bored at home At home, I have more than enough projects to occupy my attention for a lifetime—at least what time I have left. There’s always housework and yard work, two never-ending projects. I ALWAYS have papers everywhere that need sorting, filing, and tossing! How about every closet, drawer, and storage unit in the house that haven’t been sorted and cleaned out for years? Not to mention the books, DVDs, and infinite programs on…

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Book Review – Read Books All Day & Get Paid for It: The Business of Book Coaching by Jennie Nash

Who wouldn’t want to read books all day and get paid for it? I know I do. And as a book coach, I do just that. Although I’d like to do more of it.  So I sought out this book to build my book coaching business as I was impressed by the author, Jennie Nash’s, website. Not only is she a book coach, but she has a successful intensive book coach training program and lots of other activities going on. I found Read Books All Day & Get Paid For It to be a small book with a big punch! It has just about everything you ever wanted to know about book coaching and didn’t know where to find it.  All about book coaching The topics Jennie…

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Book Review – Backwards Book Launch: Reverse Engineer Your Book and Unlock Its Hidden 6-Figure Potential by Michelle Kulp

As a book coach, copyeditor, ghostwriter, and bestselling author, I’ve bought and read dozens of books about how to write, publish, and market books. Writing is my strong suit, marketing not so much. Some of these books are published merely to promote the author’s other books or products, and some don’t really have all that much content. Michelle Kulp clarifies that her book teaches WHAT to do, not HOW to do it. So that set me up for knowing what I was getting. And I got a lot!  Michelle’s credentials Since she has helped over 150 authors with their book launches and many have become #1 bestselling authors, Michelle is the real deal! She’s someone readers can feel confident they could learn from and turn…

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Why I’m a fan of ebooks

With an ebook, you start with your idea, check the competition, write your short ebook of 30-50 pages, have it edited, and upload it to Amazon and other booksellers. You can do this all for only several hundred dollars (mostly for the editing) and in a short amount of time. 

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