How Can Authors Use Social Media to Find Readers for Their Books?
As a self-published author, you might consider using social media to introduce yourself to potential readers of your book. With LinkedIn, Facebook, Twitter, Instagram, TikTok, and YouTube, you have a huge audience for exposure. Generally, fiction entertains and nonfiction educates. Since I’m all about nonfiction, I’ll expand on that. As an expert, your nonfiction book shares your expertise to reach a wider, larger audience than you do with your services. And where can you find a larger audience than social media? Attract ideal readers Your goal when posting on social media is to find and attract readers, those who fit your ideal audience. How do you do that? First, make them interested in you, what you’re about, and what you stand for. Your area of…Read More
Book Review – The Nonfiction Book Publishing Plan by Stephanie Chandler and Karl W. Palachuk
Authors Stephanie Chandler and Karl W. Palachuk have packed The Nonfiction Book Publishing Plan: The Professional Guide to Profitable Self-Publishing with everything a first-time nonfiction author could want to know about publishing a book. I don’t think I’ve ever read a more comprehensive book on this topic—and I’ve read a lot of books! About the Authors Both authors share their backgrounds and how they came to be where they are today—which not only offers credibility, but allows new authors to imagine they can follow a similar path. I know I’m always encouraged when I learn of the humble beginnings of people like Stephanie Chandler who has accomplished so much, especially starting and growing the Nonfiction Authors Association. Self vs Traditional Publishing Although focused on self-publishing,…Read More
Why are you writing your book & why will readers buy it?
I always ask my nonfiction book coaching and copy editing clients two questions before we begin any work on their book: Why are you writing your book? Why will someone buy your book? The first steps The first step to writing a book or ebook is to determine these two motivations: Author motivation: why do you want to write this book or ebook? Reader motivation: why will readers want to buy this book or ebook? Let me clarify what these mean. Author motivation can include a variety of goals such as: make passive income share expertise solve a problem teach a skill spread a message promote a brand build a writing career use ebook for promotion enjoy creative output You may have a different motivation,…Read More
Book Review – Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book by Tim Grahl
Author Tim Grahl knows what he’s talking about when it comes to book marketing. For more than a decade, he’s helped hundreds of authors market their books, many of which have become bestsellers. What Tim does that countless other authors of the dozens of book marketing books I’ve read don’t do is simplify the process. He shows new and seasoned authors a clear marketing path to success. In this recently revised second edition, Tim uses the example of two authors, a compilation of those he’s worked with. One is a first-timer, the other more seasoned and we follow along on their marketing journeys. The Connection System Having a system and using the right tools is Tim’s approach to book marketing, beginning with building a platform…Read More
Why now is the ideal time to write your book
“I’m bored!” I keep hearing from friends and relatives who are holed up indoors during the COVID-19 pandemic. Honestly! I’ve only been bored in two situations in my life. One was being stuck in a dead-end job I couldn’t wait to leave. The other is every time I’ve been stuck in traffic that was barely moving. Never bored at home At home, I have more than enough projects to occupy my attention for a lifetime—at least what time I have left. There’s always housework and yard work, two never-ending projects. I ALWAYS have papers everywhere that need sorting, filing, and tossing! How about every closet, drawer, and storage unit in the house that haven’t been sorted and cleaned out for years? Not to mention the books, DVDs, and infinite programs on…Read More
Book Review – Build Your Author Platform With a Purpose: Marketing Strategy for Writers by Mimika Cooney
Creatives create Like many creatives, I love to create and write and I dislike marketing myself. I’ve written dozens of books as a ghostwriter and didn’t have to be concerned about marketing or building a platform. That was up to my clients, most of them as clueless as me. Yet now I wanted to write my own books–lots of them–and to build a career as an author. So I knew I had to bite the bullet and study up on marketing, primarily building a platform from scratch. I knew I had to build a fan base, because quite frankly few of what I consider my ideal readers know who I am, and won’t know about my book unless I find a way to let them…Read More
Why haven’t you written your book yet?
We all have those tasks in life that come easily and those that don’t. And we have activities we’re passionate about and some we’re lukewarm on. But if you want to write your book, you have to be passionate enough about it to overcome whatever stands in your way—whether it comes easily or not. See if you relate to some of these common reasons (or excuses) aspiring authors have for not writing their book: I define reasons or excuses as INTERNAL or EXTERNAL. Not having confidence in your writing ability or feeling that writing is an effort are internal reasons or challenges. Another might be that you’re afraid you won’t sell your book. You don’t know how to market so who’s going to find out about it? Another one is that you don’t think…Read More
Book Review – Read Books All Day & Get Paid for It: The Business of Book Coaching by Jennie Nash
Who wouldn’t want to read books all day and get paid for it? I know I do. And as a book coach, I do just that. Although I’d like to do more of it. So I sought out this book to build my book coaching business as I was impressed by the author, Jennie Nash’s, website. Not only is she a book coach, but she has a successful intensive book coach training program and lots of other activities going on. I found Read Books All Day & Get Paid For It to be a small book with a big punch! It has just about everything you ever wanted to know about book coaching and didn’t know where to find it. All about book coaching The topics Jennie…Read More
Why I’m a fan of ebooks
Ebooks have been outselling print books according to Amazon stats. Unless you’ve been living in a cave, you probably know what they are—and maybe have even read one. If not, immediately download the Kindle app to your smart phone, tablet, laptop, or desktop and buy an ebook NOW! You can also find free ebooks and get them on loan from most libraries. History of ebooks Ebooks in their current format burst on the scene around 2007 when Amazon released its first Kindle device. Prior to that an “ebook” was a book written and saved in a PDF format to be downloaded from any website. I wrote my first ebook—for a client—in 2004 on how to improve your bowling score. Then I wrote one for myself…Read More
Book Review – Backwards Book Launch: Reverse Engineer Your Book and Unlock Its Hidden 6-Figure Potential by Michelle Kulp
As a book coach, copyeditor, ghostwriter and potential bestselling author, I’ve bought and read dozens of books about how to write, publish, and market books. Writing is my strong suit, marketing not so much. Some of these books are published merely to promote the author’s other books or products, and some don’t really have all that much content. Michelle Kulp clarifies that her book teaches WHAT to do, not HOW to do it. So that set me up for knowing what I was getting. And I got a lot! Michelle’s credentials Since she has helped over 150 authors with their book launches and many have become #1 bestselling authors, Michelle is the real deal! She’s someone readers can feel confident they could learn from and…Read More